Slammin’ Sam™ Smoothest Beer in Golf™ Inspired by Legendary Sam Snead
From the Arizona Golf Authority Golf News Desk
PINEHURST, NC – Slammin’ Sam Beer Company has introduced Slammin’ Sam™, a craft-brewed premium American lager inspired by the late Sam Snead. One of golf’s greatest champions, Snead still holds the record for most PGA Tour Wins – 82 tournament victories.
Although he failed to win the U.S. Open, finishing second four times, Snead holds seven major championship victories. The smooth, elegant tempo of Slammin’ Sammy’s golf swing remains the model to this day for blending athleticism, power and accuracy in a golf swing.
To commemorate the centennial of Snead’s birth in 1912, Slammin’ Sam beer will make its debut at the Greenbrier Resort, home of this week’s PGA Greenbriar Classic and the place Snead called his professional home for more than 60 years.
Slammin’ Sam features a refreshing taste with an exceptionally balanced finish that makes it the Smoothest Beer in Golf. It showcases a proprietary recipe developed by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas.
“Mr. Snead is an international sports icon, and our first priority was to create an amazing beer that honors his legacy,” says Casey Bierer, Founder and CEO of Slammin’ Sam Beer Company. “Through the assistance of a beer industry legend and remarkable craft brewery, we’re proud to present a thirst-quenching premium lager that golfers and all active lifestyle consumers will truly enjoy.”
Made in Wisconsin by Stevens Point Brewery – a World Beer Cup multiple Gold Medal award winner – Slammin’ Sam is available in cans, bottles and kegs. Launching soon at other renowned resorts throughout North America, as well as golf courses, restaurants, bars and everywhere beer is sold, the line’s packaging and marketing depict famous images of Snead from the 1950’s and ‘60’s.
Snead’s powerful, self-taught swing carried him through a professional career spanning from 1934 to 1987. A player on seven, and captain of three U.S. Ryder Cup teams, his countless honors include winning PGA Player of the Year (1949) and the Vardon Trophy (1938, ’49, ’50 and ‘55). Snead, who passed away in 2002 at age 89, is also a member of the West Virginia Golf Hall of Fame and World Golf Hall of Fame.
“Dad considered The Greenbrier his home away from home,” says Snead’s son, Jack. “He’d be real proud of Slammin’ Sam Beer, I can tell you that.”
Visit www.facebook.com/SlamminSamBeerCompany for all the details.
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