TRUE Linkswear Has a Double Win
SCOTTSDALE, Arizona – October 7th, 2012 was a “double win” day for Scottsdale-based TRUE Linkswear.
Co-founder Ryan Moore won his second PGA TOUR event at the Justin Timberlake Shriners Hospitals for Children Open in Las Vegas, while another TRUE co-founder, Rob Rigg, completed the Portland Marathon.
What makes this so special? The fact both athletes competed in the same TRUE Linkswear shoe.
“What a crazy and amazing weekend for our company,” said Moore. “I really thought the novelty of Rob running a marathon in golf shoes would be pretty unique and would generate some buzz for our brand. Winning a PGA TOUR event the same day just takes it to a whole new level. It really speaks to the comfort and versatility of these shoes.”
Running in his first marathon, co-founder Rigg completed the Portland Marathon in a time of 3 hours and 48 minutes. He’s registered for the New York Marathon next month and will run in the company’s “sensei” shoe.
“As far as I can tell, I was the only person running in golf shoes,” said Rigg. “I’ve been running in our shoes since we founded the company and completing the marathon was just a natural progression in my training. I’m really excited about this new sensei platform. I’ve been running in them and wearing them on the course all summer, and my feet have never felt better.”
TRUE became the first company to build a golf shoe on a barefoot platform. By removing the midsole of the shoe and providing a wider toe box, the foot is able to operate naturally throughout the swing. The sensei platform builds off of TRUE’s original sole design, but features a new spike configuration. The sensei platform provides durability and the thinnest sole in golf (only 2.5 mm), while maintaining slipper-like comfort.
The TRUE sensei is the first shoe by TRUE with a mesh upper, a result of listening to the many TRUE fans who were using the shoe both on and off the course. The TRUE sensei will be available in four colors at a cost of $99 beginning Nov. 4th at select retailers and online at www.truelinkswear.com.
The TRUE proto features the same sole platform as the sensei, but with a waterproof leather upper. The proto will be available in January of 2013.
To take a look at the entire TRUE Linkswear product line, visit www.truelinkswear.com.