Secret Grip – Boccieri Golf – Jack Nicklaus Endorses new Secret Grip by Boccieri Golf
(Scottsdale, AZ) – Boccieri Golf has tapped Jack Nicklaus to help launch the Secret Grip, a patented technological breakthrough that allows players to easily back-weight their clubs, similar to the way Nicklaus did during his career, winning a record 18 professional majors and 73 PGA Tour titles.
The Secret Grip represents the first time in nearly two decades that Nicklaus has given his personal endorsement to equipment not under the Nicklaus Golf banner. Mr. Nicklaus will appear in promotional materials for the product and use it on his own clubs.
“Throughout my career, all my golf clubs were back-weighted,” Nicklaus said. “The main benefit was that it helped slow down my hands and reduce dispersion. There are a lot of people who could benefit from the philosophy that I used and that is why we have been working with Boccieri Golf. If we can make the game easier and thus more enjoyable for people, that’s not only a good thing for them, it’s good for the game of golf.”
The Secret Grip is designed to be installed quickly and affordably on every manufacturer’s clubs. Its heavier weight raises the club’s balance point, promoting consistent crisp contact for greater control and distance. The grip is manufactured with a tungsten weight in the butt-end and uses a grip material compound that’s 40-percent heavier than materials used in today’s other grip products.
“Extensive research and testing has proven that counter-weighting helps everyone from the high-handicapper to all-time greats like Jack,” says Stephen Boccieri, President and CEO of Boccieri Golf. “With the Secret Grip, players benefit from our unique weighting system without changing the brand or style of golf club they prefer.”
Prototypes of the Secret Grip were unveiled last year and garnered praise from dozens of leading media outlets. This included receiving “Top Products from the 2012 PGA Show” honors from Golf Digest and GOLF Magazine. Recent consumer launch-monitor testing of more than 500 players showed 95 percent reported a strong preference for the Secret Grip versus traditional grips.
Additional advantages offered by the Secret Grip ($16.99 each) include:
• An additional inch of grip length, allowing players to grip-down for improved play around the green or on uneven lies
• The built-up lower section — often preferred by PGA Tour players — eliminates additional layers of grip tape
The Secret Grip is the newest product in a line of pioneering equipment from Boccieri Golf that includes the popular Heavy Putter collection, along with the critically acclaimed “Control Series” of full swing clubs.
The Secret Grip can be purchased at www.boccierigolf.com right now. Beginning in March, the Secret Grip will be available at Dicks and Golf Galaxy retailers nationwide.
If you’re traveling to Arizona, visit the Boccieri Golf Research and Performance Center at 15816 North Greenway-Hayden Loop in Scottsdale, just down the street from the TPC Stadium golf course. In order to keep pace with demand for the entire Boccieri Golf portfolio of revolutionary products, the 9,000-square-foot facility offers a variety of services, including Secret Grip installation, custom club fitting, high-tech swing analysis and practice time in state-of-the-art golf simulators.
For more information, visit www.boccierigolf.com or call 888.788.8374.